Goody Gum

This quick brief launched by JKR involved finding a problem in a movie and creating a product to solve that issue.

I picked the movie 'Why Him?' which is based on an inappropriate boy meeting his girlfriend's father. I thought to create a chewing gum brand that allowed him to act maturely and respectfully for the time that he is meeting the dad.

I designed my packaging to be a bit more neutral and mature, to stand out to the target audience of young male, but wanted my logo to support the theme of fun and bubblegum!

I included a twist on a nutrients label and side effects!